Fashion film

The demand for fashion films is steadily growing, they invade the network at a pace faster and faster, establishing itself as a formula of communication preferred by famous brands and young designers.

Here you are 8 good reasons to produce fashion films:

1. Internet has changed the way fashion brands market themselves

Youtube and the rise of social networks have tightened the bond between fashion and short films. Perpetually in the window, the fashion film bounces from one of the social network, giving visibility to the brand.

2. Fashion films work better than shows

While people in one part of the world can experience the runway representation of his brand, people all over the world could experience the brand through a film that communicated the tone, movement and approach of his collection.
A fashion film can be a viable alternative or complement to a print campaign, or, for a young designer with limited resources, a runway show.
Style.com even hosted its own “Video Fashion Week” each season for brands who decided to put their resources into film instead of adding to the already overcrowded fashion week schedule.

3. Fashion films work better than commercials

Fashion films are moody, narrative, stylized and often experimental. Unlike commercials, which are forthright in their messaging and typically utilize an “appeal to the masses” approach, fashion films aim for a softer sell and typically target a niche audience.

4. Fashion Films are a new film genre

Fashion Film is a short film halfway between the classic cinematic storytelling and the exaltation of a typical brand commercials. When companies and creative art meet, may be born small visual masterpieces.
From Wes Anderson to Roman Polanskj and Spike Jonze, many directors are experimenting with the Fashion Film, a newborn genre in which everything is possible.

5. Fashion is a business unlike any other

Fashion business is not based only on economic logic, but rather on a value, the aesthetics, which is the basis of a very special world: the Art.
Inevitably, then, the mingling with other visual arts, cinema first of all.

6. Bring fashion to the people

Video footage is the modern way of advertising giving consumers the exact information they require from the dress.
One of the coolest places to get updated to the latest fashion is YouTube, where the right intent of dresses, are provided to consumers.

7. Visual art is emotional

Video is the medium through which to create an atmosphere, an image of the brand such as to be born within the beholder, gradually, the desire of so-called product “not necessary.”
Today the beauty of a hand-stitched black dress is not enough to push people to buy: the object itself does not count, or count for little. Are the emotions, however, that really matter.
The first, most sublime force capable of causing an emotion is just visual art.
What people think about fashion has changed. They want fell “I am Prada” and not “I have Prada”.

8. Tell the essence of the brand

Fashion Films are an extension of the brand, another way to experience clothing, fashion or a brand.